In a recent post, Microsoft’s Robert Scoble helps us understand not only the benefits of blogging but also why this brave new world scares a lot of bosses.

Quoting from the post (referring to the this post, this post, and this post by various Microsoft bloggers) :

“This conversation is probably scaring so many people at other companies away from blogging. Is your company ready for this kind of conversation between an anonymous blogger and executives (and guys seven levels down like me?)

Most aren’t.

Me? This is cool, but it’s not where the big corporate payoff in blogging is (and there is a payoff for having a Mini-Microsoft — he’s getting read and causing conversations both internally and externally that are very healthy).

No, the big payoff is because now we can have a conversation with customers without having any intermediaries (and, thanks to Google you can find us!). I see evidence internally every day about just how big a deal this is.”

I’m confident these lessons from Microsoft’s bloging in the business world should apply to us in the church world too. Authenticity is absolutely critical for us to be effective, particularly with the post-moderns. Every day Microsoft is more and more transparent. As Scoble points out, it probably scares many people, but customers love it. Microsoft is showing us how transparency is worth the risks; and they play by some rules that help manage those risks. Can we in the church adopt a few basic rules and open up too?

Jeffrey McManus posts a summary here of a session at the Web 2.0 conference a couple of weeks ago led by a research analyst who put a half dozen 17- and 18-year-olds on stage to answer questions about how they use the web. Interesting information even though this is a very small sample of teenagers. These people were in 3rd grade when the web started to become widely available. They have grown up with the web and use it in very sophisticated ways.

Even though I’m the father of two teenagers, I need some help to figure out a smart strategy for the student ministry web site. Who out there is involved in or knows of a youth ministry that is truly using the web in a way that recognizes this and rewards teens with a web experience that matches their level of sophistication?

The Kansas City Star published an article today (subscription required) covering Church of the Resurrection’s announcement that we’ll be adding a second location in western Johnson County next spring. We’re now at the early stages of figuring out how we’ll link the locations with data, systems, phone/voicemail, mail, etc. Stay tuned, it’s going to be exciting!

Some data points:

1. The macro economy is booming again as evidenced by the fact that the Fed is increasingly concerned about inflation. Of course, we have the near-term effects of oil prices and the Gulf hurricanes. But this concern is deeper and wider than that.

2. We created a new position in August at Resurrection for a mid-level web developer. We’ve gotten very few resumes and no good fits. 18 months ago, we got many strong candidates and made a good hire within 6 weeks of creating a position.

3. A headhunter called me today looking for a Perl and XML programmer. First time I’ve received a phone call from a headhunter since before 9/11.

4. The Internet is growing faster now than it was at the peak of the dot-com bubble in 2000.

5. Any of you been in IT long enough to remember the term “push” that was so in vogue in the dot-com era? I used PointCast myself. “Push” technology didn’t really work – partly because too many people were on dial-up connections that weren’t always on – so it faded. But e-mail did work and it became the push that actually caught on. Now we have a reversal. Mass outbound e-mail is so difficult, it’s become nearly unusable. In its place we finally have push that really works the way the original “push” people envisioned: RSS.

6. Memeorandum is now the best place for technology news. It’s fresher than any other site and the right stuff is at the top of the page. Why? Not in spite of there not being a traditional journalist or editor making the decisions, but because there isn’t one. Now here’s the really cool part: memorandum is just a piece of software running on a server. It scans the Internet and purely algorithmically determines the top news of the moment and then it presents that news both as a web page for human consumption and as an RSS feed for computer consumption. It illustrates perfectly how a Web 2.0 application can grab information from the Internet, process it and add value, and then output the results in a way that another piece of software can use it as an input.

7. Podcasting has gone from being invented to being everywhere in one year. We’re testing our sermon podcast feed at Resurrection right now. The video iPod, announced only yesterday, immediately spawned a deal between Apple and Disney that is getting a chilly response from some ABC affiliates.

8. Brian Bailey has as much influence in my new world as MSNBC – they’re peers in my RSS reader (which is Pluck, by the way).

So how are these data points related?

The macro economy has heated up. The IT labor market, at least in Kansas City, is (suddenly?) tight. We have a major change happening in technology (this time driven by RSS). And the Internet is booming. Does it seem like 1995 all over again? It does to me. Only this time, it’s perhaps even bigger because, as data points 6, 7, and 8 show, the media world is in the process of being turned upside down.

Reflecting on the above data points, it seems clear to me we’re in the early stages of a technology change as significant as the emergence of the web into the mainstream (1994 or 1995) and before that the Macintosh-led graphical user interface and mouse (1984). I’m not suggesting this change is driving the macro economy or even the IT labor market, but it does seem at least noteworthy that all these things are happening at the same time.

The world changed while I wasn’t looking. But I’m looking now …

Pastor Jeff Mikels blogs this week about the difficulty in trying to install/configure TYPO3 and the Web-Empowered Church (WEC) extensions. Read the comments and you’ll see a response from Mark Stephenson.

In my opinion, TYPO3/WEC isn’t to the point that it’s easily adoptable by small or even medium-sized churches, unless they’re unusally blessed with a gifted volunteer web developer. Early adopters will be high-tech churches of any size or very large churches like ours that have IT people on staff.

Having said that, WEC’s goal (which we fully share and support) is definitely to make this usable by any church, anywhere. The technical barriers to achieving that goal are significant, but we’re all working together to overcome them. I believe that those barriers will be overcome in time, with God’s help. In the meantime, I would encourage any large or high-tech church to consider building/rebuilding their site in TYPO3 and to take advantage of the tools and expertise offered by WEC. The more of these early adopters we get involved in WEC, the faster we will be able to make the system work for the other churches.

I’m not speaking for Web-Empowered Church. I’m speaking from the point-of-view of the IT Director of a large church that is fully committed to WEC and its goals. God is doing something big here, and it’s very exciting to be a part of it.

Mark Stephenson of Web Empowered Church (WEC) posted the following on the WEC forum last night. I thought many of our readers would want to see this …

——————

Team,

I’d like to share a praise. Just in the first 10 days of October, people from the following countries visited the WEC website:

European Union, Great Britain, Switzerland, Brazil, Canada, Denmark, Netherlands, Germany, Singapore, South Korea, Bulgaria, Austria, Hong Kong, Kuwait, Argentina, France, Guatemala, China, India, Indonesia, Italy, Russian Federation

I have exchanged e-mails with churches in Denmark, Great Britain, Netherlands, Germany, Switzerland and Japan who are all planning to use WEC.

Thanks for your Awesome work!! God is blessing! This is huge!

Blessed to be a servant of Christ,
Mark

I mentioned earlier that we’re investigating moving from Windows Media Video to Flash Video for our streaming sermons. Brian Bailey of Fellowship Church gives a lot more details today on how they did this. Thanks Brian!

How many of us who serve in ministry as a vocation can relate to this article from Business Week?

Here’s a quote: “More than 31 percent of college-educated male workers are regularly logging 50 or more hours a week at work, up from 22 percent in 1980. Forty percent of American adults get less than seven hours of sleep on weekdays, reports the National Sleep Foundation, up from 31 percent in 2001. About 60 percent of us are sometimes or often rushed at mealtime, and one-third wolf down lunch at our desks, according to a survey by the American Dietetic Assn. To avoid wasting time, we’re talking on our cell phones while rushing to work, answering e-mails during conference calls, waking up at 4 a.m. to call Europe, and generally multitasking our brains out.”

Sound familiar? I’m a bit ashamed to admit it, but that’s me.

Office 12 will generate PDF files natively. Nice.

I see that Microsoft’s Scoble is switching his domain name to http://www.robertscoble.com/. Obviously, that’s a better domain name, but isn’t it dangerous to change your address when you’re one of the most popular blogs in the known universe? He’s aware of this risk, of course, and wonders aloud what will happen to his search ranks, RSS subscriptions, etc.

I’m really curious about how this will turn out. Is Scoble at the level where he can do stuff like this? Are people are so interested in reading his thoughts that they’ll find him wherever he is and update their RSS subscriptions? (I know I will.) Is it possible to get to such a point of popularity that you can break a major marketing rule and still be successful?