In a comment to this post, Frank Johnson wonders how we’re going to measure the effectiveness of our Google AdWords campaign. So Frank, here’s your answer …
Yes, Church of the Resurrection is a large church with over 14,000 members including adults and children. And you’re quite right that this makes it difficult to [...]
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A positive, mostly accurate story about Church of the Resurrection appeared today in a local newspaper. It’s great to get a full-length article that says nice things about the church, rather than reporting the latest scandal or controversy. I recommend the article if you would like to get a good overview of the church.
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Frank Johnson posts today about how Pathway Church is using Google AdWords. Chuck Russell and I are preparing an experiment with AdWords at Resurrection in which we are designing a way to measure the campaign’s effectiveness — not just the number of click-throughs, but the actual number of people who take the desired action (come [...]
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Here’s a simple and free way to podcast, using our Living Water podcast as the example. (Also see this earlier post when we were first learning how to do this.) If you’re new to the idea of podcasting, it’s simply a way to allow people to subscribe so they automatically get your new MP3 files [...]
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If you’re not reading Richard McManus’ blog, “Read/Write Web“, you should be. In a recent post, he gives more illustrations of how web sites are becoming platforms upon which other developers can build applications.
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I’m constantly thinking about how to reach people below the age of 35 (or thereabouts) who are outside the church. PC World published this story on a new study by comScore Networks on “Behaviors of the Blogosphere”.
Some significant findings:
visitors to blogs tend to be younger than the average Internet user
visitors to blogs tend [...]
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This audio story on the August 1 broadcast of All Things Considered talks about churches podcasting the weekly sermon. Living Water Christian Church for which I’m the volunteer Technical Director has been podcasting sermons for a couple of months now. The story gave me the idea that we should try to get some PR in [...]
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Gardner Campbell is a college professor who blogs on technology and education. In a recent post on “A digital skill set for educators“, he comments:
“I think my older students were just over the line of the divide between those who go to the Internet to find or do something and those who go to the [...]
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Richard McManus points to Wikipedia’s definition of Web 2.0. The definition lists a number of technologies/techniques that make for a 2.0 site.
Technical:
CSS, semantically valid XHTML markup, and microformats
Unobtrusive Rich Application techniques (such as AJAX)
Syndication of data in RSS/ATOM
Aggregation of RSS/ATOM data
Clean and meaningful URLs
Support posting to a weblog
RESTian (preferred) [...]
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