I’m constantly thinking about how to reach people below the age of 35 (or thereabouts) who are outside the church. PC World published this story on a new study by comScore Networks on “Behaviors of the Blogosphere”.
Some significant findings:
- visitors to blogs tend to be younger than the average Internet user
- visitors to blogs tend to be more active online, visiting almost twice as many Web pages as the average Internet user
- 30 percent of all U.S. Internet users visited blog sites in the first quarter of 2005
For us, this is further evidence that blogging must be a significant part of our under 35 strategy.