Seth Godin says most successful organizations are driven by something. Then he goes on to list a number of drivers. So I’m reading the list and nodding, when suddenly, this jumps out:
SUBSCRIPTION DRIVEN: How do we transform a stranger into someone who uses what we do, all the time. Intuit, certainly.
(He means that the company Intuit is an example.) This seems very much like things I’ve heard from Adam Hamilton, our senior pastor. To help people become deeply committed Christians, first we need to get them to try us and then we need to get them to become a regular. Spiritual growth comes out of habitual practice of the spiritual disciplines that we offer in our churches. We need to convert people from occasionally picking up a copy from the news stand into every week subscribers.