Chris Fowler, president of Church Community Builder, responded to my concerns this evening as follows:
I wanted to let you know that after speaking with multiple people yesterday and today about this issue, I heard lots of differing opinions – some saying we were doing smart optimizations, other saying some of what we intended to be optimization for search engines could be considered “borderline”. After praying about it and getting that counsel, what I decided to do was to be “above reproach”. I appreciate the fact that you were willing to communicate with me through these channels one on one. Thank you for being “iron sharpening iron”. Changes have already been made at this point for the home page, but we will also be making changes to the footer over the next 24 hours or so on the non-home pages.