Yahoo! RSS Research

Quoting Richard McManus:

“During the Web 2.0 Conference Yahoo! released a research report on the takeup of RSS. The resulting white paper was entitled RSS – Crossing into the Mainstream, which is a good indication of both the findings of the research and what Yahoo! is attempting to achieve in their use of RSS. The main points in the research were:

* Only 12% of the Internet population has heard the term RSS
* Only 4% of the population knowingly uses RSS
* 27% of the internet population uses RSS but doesn’t know that it’s called RSS.”

So we have a ways to go before RSS is truly mainstream. No real surprise there, but it’s good to know where we are in the adoption curve.

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